Ignite Your Enthusiasm. I once asked the famous financial guru, Suze Orman, for the secret behind her success. You cannot inspire, she said, unless you’re inspired yourself. She’s speaking about passion. Every inspiring leader is abundantly passionate — not about the product itself, but what the product means to their customers. Steve Jobs is not passionate about computers. He’s passionate about building tools that help people to unleash their personal creativity. Big difference.
Navigate a course of action. Nothing extraordinary ever happened without a leader articulating a vision, a course of action. We’ve seen this throughout history (think John F. Kennedy challenging a nation to land a man on the moon) and it works for building brands as well. When I interviewed Teach for America founder, Wendy Kopp, she said that her ‘vision’ as a college student was to “eliminate educational inequities.”
That vision remains as strongly in place today as it did when she started the non-profit that trains college graduates to teach in schools across America. Bold visions create excitement and inspire evangelists.
Sell the benefit. Your employees don’t care about growing sales by 10 percent this year.
( Read more... )Если вам нужен совет, спрашивайте, чего не делать, что ускользает из виду, и не ожидайте найти такую информацию в цитатах и пышных биографиях людей. Но у людей, потерпевших неудачу, редко просят совет, как такой неудачи избежать, что, разумеется, очень печально. Ведь по сути, успех сводится к тому, чтобы регулярно избегать катастрофических провалов и рутинно справляться с мелкими текущими неурядицами... *
Хочешь успеха? Изучай неудачи. И делай иначе